Bringing data to life: The power of geospatial visualization

Written by
Brooke Hahn
August 13, 2024

Data can be overwhelming—especially when it’s tied to specific locations. Without the right tools, important insights often get buried. Geospatial data visualization changes that. By transforming raw data into clear, visual formats, operations teams can quickly interpret what’s happening on the ground and make better decisions.

Whether it's monitoring assets, assessing topography, or generating detailed reports, geospatial visualization brings clarity to complex datasets, helping teams see patterns and risks they might otherwise miss.

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What is geospatial visualization?

Geospatial data visualization is the process of mapping data tied to geographic locations onto spatial frameworks, like maps or 3D models. The goal is simple: to make data easier to see, understand, and act upon.

In industries that deal with vast physical assets—like mines, power lines, or construction sites—visualizing this data is critical. Geospatial visualization (what Birdi specializes in) allows stakeholders to assess terrain, track changes over time, and make real-time decisions based on live data, all without sifting through massive amounts of raw information.

Why geospatial visualization matters

The ability to visualize data simplifies decision-making. When visualized on a map, datasets like georeferenced images, videos, 360 panoramas, as well as outputs such as orthomosaics, digital elevation models (DEMs), contours, point clouds, and textured meshes give you contextual insights about your sites and locations. Once the data is presented on a map or 3D model, patterns, issues, and trends become easier to identify.

For example, in mining, visualizing topography data helps operators monitor changes in terrain and assess potential risks to safety and stability. This data is crucial for planning excavation activities and managing environmental impacts. In construction, geospatial data allows contractors to compare site conditions with design plans, ensuring that all elements align correctly and identifying any potential issues before they arise.

Some industry applications

Here’s how geospatial visualization is changing key industries:

  1. Mining and resources: Mining operations depend on accurate, real-time data to ensure safety and efficiency. Using orthomosaics, DEMs, and point clouds, mining companies can clearly view site conditions. This data is critical for volume calculations, tracking terrain changes, and planning excavation routes. Volumetric reports provide precise measurements, helping operators with managing mining operational efficiency and regulatory compliance.
  2. Power and utilities: Utility companies need to manage infrastructure that spans large areas, often in remote locations. Asset assessments allow teams to assess the condition of power lines, substations, and transmission towers. By catching potential issues early through preventive maintenance, companies can avoid costly outages.
  3. Construction: In construction, ensuring that site data aligns with design plans is crucial to success. Geospatial visualization tools help ensure everything runs smoothly. DEMs and 3D meshes also help teams track project progress and identify any terrain-related risks.
  4. Government and infrastructure: Government agencies overseeing large infrastructure projects rely on geospatial visualization to make data-driven decisions. With the ability to generate detailed reports and conduct asset assessments, officials can plan maintenance, expansions, and public works with greater accuracy and efficiency.

Tools driving geospatial visualization

Several tools are key to making geospatial data visualization work:

  • Orthomosaics: Orthomosaics combine high-resolution imagery into a seamless, bird’s-eye view of large areas. This approach is valuable for monitoring and managing various sites, such as construction zones, agricultural lands, or urban development projects. By providing up-to-date visuals, orthomosaics help track progress, identify changes, and ensure that projects stay on course, making them useful across a range of industries.
  • Digital elevation models (DEMs): Digital elevation models (DEMs) offer detailed views of terrain and elevation. These models are crucial for understanding landscape features and planning activities in fields like environmental management, infrastructure development, and disaster preparedness. By visualizing elevation data, DEMs assist in tasks such as planning site layouts, managing natural resources, and assessing risks like flooding or landslides, making them a versatile tool for many applications.
  • Contours: Contours represent changes in elevation, providing a detailed view of the terrain’s surface. They are useful for visualizing landforms and planning activities that depend on elevation, such as land development, environmental studies, and infrastructure projects. By showing how elevation varies across an area, contours help in understanding terrain conditions and making informed decisions.
  • Point clouds and textured meshes: Point clouds and textured meshes offer detailed 3D visualizations of environments and structures. Point clouds capture precise 3D data points to create accurate models of surfaces, supporting tasks like site monitoring and planning. Textured meshes utilize realistic textures to create lifelike representations of structures and landscapes. Together, they enhance the ability to visualize complex projects and assess changes in detail.
  • Annotation and reporting tools: Annotation and reporting tools enable users to highlight and document key features on maps and models. These tools simplify the process of marking areas for further investigation and generating comprehensive reports. Whether for asset management, condition assessments, or progress tracking, these features enhance communication and streamline decision-making across different sectors.

Geospatial visualization is transforming how operational teams handle data. By converting large datasets into clear, visual formats, it makes complex decision-making more straightforward and efficient. With tools for generating topography reports, conducting asset inspections, and more, visualizing geospatial information enhances clarity and precision, helping businesses make informed decisions and manage their operations more effectively.

Brooke Hahn
Brooke has been involved in SaaS startups for the past 10 years. From marketing to leadership to customer success, she has worked across the breadth of teams and been pivotal in every company's strategy and success.