How GIS is driving innovation across industries

Written by
Brooke Hahn
November 18, 2024

Geographic Information Systems (GIS) are more than just maps—they’re a vital tool helping industries solve complex challenges. From optimizing supply chains to planning disaster responses, GIS technology enables professionals to harness spatial data for smarter, faster decisions.

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What is GIS?

GIS, or Geographic Information Systems, is a technology that collects, analyzes, and visualizes spatial data. It allows users to create detailed maps, identify patterns, and make informed decisions across industries like construction, agriculture, logistics, and disaster management. By layering data such as elevation, infrastructure, and population, GIS turns geospatial information into actionable insights.

GIS: Turning data into actionable insights

At its core, GIS is a system that brings together location-based data and makes it usable. It integrates spatial data—like terrain, infrastructure, or environmental conditions—into visual, interactive maps. These maps provide an at-a-glance understanding of complex patterns and relationships, allowing professionals to plan, predict, and adapt with precision.

From improving infrastructure planning to managing natural resources, GIS offers a powerful way to address real-world challenges across countless industries.

Industry applications of GIS technology

GIS is used in nearly every sector, from energy to emergency response. Here’s a closer look at how it’s making an impact across diverse industries:

Construction: Planning, monitoring, and reporting with precision

GIS has become a vital tool in construction, enabling teams to make informed decisions throughout every phase of a project. From planning site layouts to tracking progress and ensuring safety, GIS supports efficiency and precision. Applications of GIS in construction include:

  • Site selection and feasibility: GIS data helps identify suitable locations for projects by analyzing factors like terrain, soil stability, and proximity to infrastructure.
  • Project planning: By visualizing multiple data layers—such as zoning laws, utility networks, and environmental impact—GIS allows teams to plan more efficiently and avoid potential setbacks.
  • Progress reporting: GIS enables teams to monitor construction progress by overlaying current site data with project plans and using orthomosaics from different time periods to compare site changes visually. This provides a clear understanding of completed work and highlights delays or deviations from the timeline.
  • Dilapidation reports: GIS tools streamline the creation of dilapidation reports by mapping pre-construction conditions of nearby infrastructure, providing a baseline for monitoring changes and avoiding disputes.

For example, a construction manager might use GIS to analyze orthomosaics captured at weekly intervals, spotting inconsistencies in excavation or foundation work. Similarly, pre-construction surveys can document conditions of surrounding structures, reducing liability by ensuring clear, accurate records.

By integrating GIS into workflows, construction teams improve planning, enhance safety, and provide stakeholders with transparent reporting, leading to more successful project outcomes.

Logistics and supply chain: Optimizing operations

GIS is invaluable in logistics, where every second and kilometer counts. By analyzing transport routes, warehouse locations, and customer distribution, GIS enables companies to:

  • Optimize delivery routes for cost and time savings.
  • Visualize supply chain bottlenecks to improve efficiency.
  • Track assets in real-time for better fleet management.

Global shipping companies often use GIS to reroute shipments during disruptions, ensuring goods reach their destinations without delay.

Utilities: Managing critical infrastructure and ensuring reliability

GIS is a cornerstone of operations for utilities providers, helping monitor and manage infrastructure such as pipelines, power grids, and renewable energy assets. By integrating spatial data with advanced tools, GIS enables energy companies to enhance reliability, optimize maintenance, and reduce downtime. Key applications include:

  • Mapping and monitoring assets: GIS helps visualize the location and status of critical infrastructure, such as transmission lines, substations, and pipelines.
  • Fault detection and inspections: GIS supports asset inspections by integrating aerial imagery or sensor data to identify faults or potential risks, such as damaged transmission lines or corroded pipelines. This allows teams to prioritize repairs and allocate resources effectively.
  • Assessing renewable energy potential: GIS is used to analyze geographic data for wind or solar energy site suitability, taking factors like sunlight exposure and wind patterns into account.
  • Outage management: During outages, GIS provides a real-time view of affected areas, helping dispatch repair teams to the right locations efficiently.

For example, teams can use GIS to overlay imagery from drones or lidar to detect anomalies in transmission lines or pipelines, such as vegetation encroachment or physical damage. This proactive approach reduces the likelihood of service disruptions and ensures quicker response times when issues occur.

By leveraging GIS for inspections, fault detection, and resource planning, energy providers can maintain resilient infrastructure and meet growing energy demands with greater efficiency.

Disaster response: Saving lives with data

In emergency management, GIS is a lifesaver—literally. Agencies use GIS to:

  • Predict natural disasters by analyzing risk factors like flood plains or fault lines.
  • Map disaster-affected areas for rescue and recovery planning.
  • Track resource deployment in real time during emergencies.

For instance, GIS can help responders quickly identify the most impacted areas after a hurricane, guiding relief efforts where they’re needed most.

Mining: Enhancing exploration, safety, and resource management

Mining operations often take place in remote, challenging environments, making GIS an essential tool for resource management, environmental monitoring, and site safety. With its ability to consolidate complex geospatial data, GIS helps mining companies operate more efficiently and sustainably. Applications of GIS in mining include:

  • Resource exploration: GIS analyzes geological and historical data to pinpoint mineral-rich areas, optimizing exploration efforts.
  • Volumetric reporting on stockpiles: GIS uses drone-captured data and orthomosaics to calculate the volume of stockpiles with precision, saving 20–30% of the time compared to manual site surveys. This ensures accurate inventory tracking and minimizes waste.
  • Environmental monitoring: GIS helps track changes in vegetation, water quality, and land use to ensure compliance with environmental regulations.
  • Terrain analysis and slope stability: GIS provides detailed topographical insights to monitor slopes and identify risks like landslides, ensuring worker safety and minimizing operational downtime.

For example, mining companies can use GIS to generate accurate volumetric reports by comparing stockpile data captured at regular intervals. This not only improves inventory management but also reduces costs associated with manual surveys. Additionally, by monitoring terrain changes, teams can proactively address stability issues, reducing risks and improving safety.

By integrating GIS into workflows, mining companies can optimize resource management, enhance safety, and meet environmental compliance requirements more effectively.

How GIS simplifies complex challenges

What makes GIS so transformative is its ability to consolidate diverse data types into a single, understandable format. Here’s how it works:

  1. Layering data: GIS allows users to overlay multiple data sets—such as environmental factors, infrastructure, and demographics—into a cohesive map.
  2. Identifying trends: By analyzing these layers, GIS reveals patterns that might not be apparent in isolation, such as how traffic flow correlates with retail performance.
  3. Driving action: With clear insights, teams can make data-driven decisions, whether it’s adjusting supply chain routes or planning sustainable land use.

Why GIS is essential for modern industries

The ability of GIS to deliver actionable insights makes it a game-changer for industries facing complex challenges. Benefits include:

  • Enhanced efficiency: GIS reduces guesswork, allowing teams to focus on strategic initiatives.
  • Cost savings: By identifying inefficiencies and risks, GIS helps avoid costly mistakes and optimize resource allocation.
  • Improved compliance: Many industries must adhere to strict regulations, and GIS simplifies tracking and reporting requirements.

How Birdi supports GIS innovation

Platforms like Birdi bring GIS capabilities into sharper focus, making it easier for organizations to visualize, analyze, and act on spatial data. Birdi’s tools enable users to:

  • Upload geospatial data and visualize it in clear, interactive formats.
  • Process data into outputs like orthomosaics, DEMs, and contour maps.
  • Annotate maps for inspections or site analysis, ensuring teams stay aligned.

By streamlining workflows, Birdi helps organizations turn GIS data into actionable insights quickly and effectively.

The future of GIS

As industries embrace digital transformation, GIS is poised to play an even bigger role. From smart cities to renewable energy, the possibilities are limitless. Whether you’re mapping out a construction site or planning disaster response, GIS offers a powerful way to make informed decisions that shape the world around us.

Brooke Hahn
Brooke has been involved in SaaS startups for the past 10 years. From marketing to leadership to customer success, she has worked across the breadth of teams and been pivotal in every company's strategy and success.